It is important for content creators to establish strong networks and develop engaging relationships to ensure long-lasting success. Here are some effective content marketing strategies to grow your brand.

1. Start Local

All web visitors are not created equally. For example, if you have a local barbershop or salon business in Indiana, getting thousands of web visitors from Iowa may not translate to sales or service calls.

One study by Social Media Today found that 46 percent of Google searches are looking for local information. This is a big deal for businesses and content creators. Why is this important? Seventy-eight percent of location-based mobile searches result in an offline purchase. This means that local search engine optimization (SEO) is an awesome tool to help people find your content, business, and drive sales revenue.

Content creators have an incredible opportunity with local SEO. Creating valuable information for people in your local area and using focused, local keywords can help transform a small mom-and-pop operation into a robust business operation.

2. Use Emotional Headlines

The news media uses emotional headlines to grab our attention. Why can’t you do the same? Using emotional headlines is a great way to magnetically attract people to your content and business. You can use emotional headlines in social media posts, blogs, or email marketing. Here are a few examples of emotional headlines:

• Lose 15 pounds in less than 30 days
• Fastest way to get your delivery
• Boost your productivity in less than a week

Experiment with different headlines to see which ones work best for your audience or customers.

3. Curate Content

The internet is full of millions of pages of content. Don’t feel obligated to always create brand new content of your own. There are lots of other people out there who are also doing a great job at content creation. Content curation allows you to find the best content and bring it together in one place. Hoosuite has a great list of content curation tools that may help.

4. Build Engagement on Your Own Blog or Website

Social media is one of the best ways for a content creator or business to reach an audience. However, if you’re not marketing yourself on social media, you could be missing out on a large portion of your audience. 

Engagement and calls to action are important on social media. However, it’s even better when these things can happen in your own space.

Establishing your own website or blog allows you to have more control over the messaging that goes out to your customers. You must remember that while platforms like Facebook, Twitter, and Instagram are great, but you don’t own those platforms. Consequently, you don’t own the connections. It is important to have a place where your followers and you can call home.

Grow your social media presence, but make sure you’re using it to bring people to a medium you control. Once you have established your own platform, you can build an email list to ensure you can further connect with customers.